Meet the team

The link between ideas and action.

Nicole Crump

Head of Marketing & Customer Insights



I work with NZ business to help them connect and communicate with their new and existing customers in the best way possible.

Ultimately with so many ways for businesses to spend their marketing funds, my team at Tactix and I help to take the guesswork out of selecting the right combination of activities to create growth and make sure that every activity you do is as effective as it can be.

Initially my focus was in marketing & research in the media industry where I worked for TVNZ. After that I moved to England where I worked for several years for National Geographic and Canal+. After this I came back to NZ and worked primarily for Vodafone before setting up my own business – Tactix. Tactix was set up to assist NZ businesses with planning and implementing their marketing actions, enabling them to get a better return from their marketing investment and ultimately connecting better with their customers.

Outside of work I am kept busy with my two boys. My husband is a huge fan of muscle cars so you can often find me at car rallies or events. Apart from this there is nothing I like more than sitting down quietly with a good book to read and perhaps a glass of wine.

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